VW’s next-gen SSP launch faces setbacks. Software issues and a shift toward external platforms appear to be delaying the project. Could reliance on outsources over in-house production be the cause?
Volkswagen appears to be navigating a complex transition as it incorporates external software expertise into its next-generation SSP development. From my experience in similar rollouts, integrating third-party solutions often introduces additional layers of coordination and unexpected software compatibility challenges that can slow progress significantly. The difficulties stem not only from technical integration but also from aligning different organizational cultures and development practices. While external sourcing is a strategic choice to access advanced capabilities, it inevitably adds to the project’s complexity and potential delays.